Isfahan County Broccoli & Cauliflower Producers | Iranco
Baran field & greenhouse production, Jey/Soroush Badaran IQF, Sonnat & Dadfar pickles, airport air cargo and the central produce market
Guide to 17+ broccoli and cauliflower players in Isfahan County — Bahar Pardis, Tooska Sabz, Sabzino, Jey cold stores, the 198 ha produce hub and Russia, Gulf and Eurasia exports.
Broccoli & cauliflower value chain in Isfahan County
Isfahan County’s central plateau location, Zayandeh Rud irrigation and multimodal logistics anchor open-field and greenhouse broccoli and cauliflower, IQF plants in Soroush Badaran and Jey, Zardnejan pickle clusters and land exports to Russia plus air cargo from Isfahan International Airport.
Growing hubs: North/South Baran, Ziar and Khorasgan; 70–80-day broccoli replaces water-heavy crops; export broccoli in foam boxes with crushed ice and mesh/crate cauliflower for Russia and the Gulf.
Commercial taxonomy: broccoli vs cauliflower
| Dimension | Broccoli | Cauliflower |
|---|---|---|
| Fresh retail | Whole heads, stems, diet florets | Wrapped heads, trimmed, premium florets |
| IQF frozen | Individual florets, blanched | Florets, par-cooked, cubes |
| Processed | Purée, nutritional powder | Pure pickle, litteh, mixed brine |
| Packing | Foam+ice, MAP, breathable film | 11–12 kg crates, cartons, mesh, shrink |
| Seed | Heat-tolerant hybrids | Silo Blanka industrial, Incline |
| Postharvest | High respiration; cold critical | Dense texture; pickle-friendly |
Geographic matrix of the Isfahan County chain
| Area | Role | Harvest | Processing | Notes |
|---|---|---|---|---|
| North & South Baran | Open-field farming | Sep–Jan | Foam-box packing | Sakata/Canyon & Alborz hybrids |
| Ziar & Khorasgan | Field production | Autumn–winter | Supply to Jey/market | Well & treated effluent |
| Jey Industrial City | Cold & export hub | Year-round | Pre-cooling | Airport axis |
| Soroush Badaran IC | IQF processing | Seasonal surplus | Tooska Sabz/Paris | Blanch & IQF |
| Zardnejan IC | Pickles & brine | Cauliflower peak | Sonnat/Dadfar/Rezayat | Acid fermentation |
Broccoli cold chain & plant processing
Field harvest & pack
Trim, foam-box layout and crushed-ice injection after cut.
Jey hub pre-cooling
Move to 0–1°C rooms at 90–95% RH to slow broccoli respiration.
Soroush Badaran IQF line
Multi-stage wash, blanch, fluidized air at −35 to −40°C.
Zardnejan pickle plants
Uniform cauliflower dice and acetic/brine fermentation tanks.
Land & air export
Reefer containers via Astara/Amirabad; airport cargo to Doha, Dubai, Muscat.
Jey and Bahar-axis stores at 0–1°C and 90–95% RH handle pre-cooling; fresh broccoli exports use crushed ice on crowns with data loggers on land and air legs.
Processing clusters & industrial zones
Tooska Sabz and Paris run multi-stage wash, blanch and −35 to −40°C IQF at Soroush Badaran and Pirbakran; Sonnat, Dadfar and Rezayat in Zardnejan and Jey convert cauliflower into industrial pickles and brines.
Isfahan Central Fruit & Produce Market
The 198 ha complex with 800+ stalls on Imam Reza Blvd (Ostad Parvaresh) sets daily broccoli and cauliflower prices; commission traders in halls 7, 8, 10, 13 and 14 feed pickle plants, foodservice and land/air export lanes.
Active company directory
Processing plants, IQF & pickles
| Unit / brand | Location | Activity | Key products | Status |
|---|---|---|---|---|
| Bahar Pardis Isfahan Agro-Industry | South Baran, Sheidan | Greenhouse, packing, export | Export broccoli; greenhouse cauliflower | Export active |
| Tooska Sabz Food Industries | Soroush Badaran IC | IQF & veg packing | Broccoli & cauliflower IQF | Core product |
| Paris Isfahan Agricultural Products | Pirbakran / Isfahan | Deep freeze & processing | IQF broccoli & mixed cauliflower | Export active |
| Sonnat Food Industries (Sonnat Kala) | Sajjad St. | Pickles & brined veg | Cauliflower pickle, haft bijar, mixed | Core product |
| Dadfar Food Industries | Jey Industrial City | Canned food & pickles | Cauliflower pickle; premium broccoli mix | Export active |
| Rezayat Pickle & Brine Factory | Zardnejan IC | Traditional & industrial pickles | Pure & mixed cauliflower pickle | Active |
| Soozhin Food & Trading Holding | Soozhin logistics hubs | Wholesale & distribution | 10 kg cauliflower pickle; veg baskets | Active |
Cold stores, sorting & export
| Unit / brand | Location | Activity | Key products | Status |
|---|---|---|---|---|
| Domdareh BehCold Isfahan | Jey Industrial City | Pre-cool & +0°C storage | Export broccoli; cauliflower holding | Export active |
| Jey Cold Storage Co. | Jey Industrial City | Specialized +0°C | Styrofoam ice packs; export loads | Export active |
| Domdareh Bahar Cold Stores | Isfahan–Tehran Hwy | −40°C IQF tunnels | Broccoli freeze; frozen veg storage | Export active |
Export, sorting & trading
| Unit / brand | Location | Activity | Key products | Status |
|---|---|---|---|---|
| Sabzino Trading (Green Diamond) | Isfahan sorting hub | Sort, pack, export | Crate/mesh cauliflower; foam-box broccoli | Export active |
| Global Trade Group | Central logistics offices | Export agency & transit | Fresh broccoli; cauliflower to Russia & Oman | Export active |
Greenhouse, seed & field supply
| Unit / brand | Location | Activity | Key products | Status |
|---|---|---|---|---|
| Mobin Kesht Isfahan Agri Shop | Jey St. | Specialist hybrid seed | Heraklion/Canyon broccoli; Alborz/Alpes cauliflower | Active |
Central produce market wholesalers
| Unit / brand | Location | Activity | Key products | Status |
|---|---|---|---|---|
| Seyyed Hamid Hatfalhosseini Stall | Produce market, Hall 14 | Commission wholesale | Daily broccoli; plain cauliflower | Wholesale |
| Mohsen Moeini Produce Trading | East produce terminal | Seasonal wholesaler | Cauliflower focus; fresh broccoli | Wholesale |
| Bahram Rafa'i Wholesale | Hall 13, Booth 10 | Bulk trade | Hand-cut broccoli; white cauliflower | Wholesale |
| Rahmani Produce Wholesale | Halls 10 & 7 | Commission agent | Seasonal cauliflower; crate broccoli | Wholesale |
| Dehqani Vegetables Wholesale | Market veg aisles | Brassica specialist | Bulk broccoli; farm cauliflower | Wholesale |
Outlook & value-added
Missing field hydrocooling, overlapping harvest price swings and incomplete MAP/air capacity are key bottlenecks; mobile pre-cool units, surplus uptake on IQF lines and crown uniformity for Doha and Dubai exports unlock value.
Mobile hydrocooling in Baran fields and Tooska Sabz IQF lines are key levers to stabilise seasonal gluts.
Iranco’s team can connect you with active players in this chain.