Ash, polo, soup and traditional reshteh — 18 units from Ensi and Tarkhineh to Molavi and Anbar Naft
B2B guide to reshteh processing across Tehran’s 16 counties — Safadasht lines, Molavi and Anbar Naft wholesale, Ensi exports to 45+ countries and county coverage matrix.
Processing wheat into reshteh (ash, polo, soup and egg noodles) is tightly linked to household diets. Tehran combines population density, large food-processing infrastructure, holding HQs and national staple distribution.
The province hosts fully automated plants, traditional workshops, specialist packers, reference wholesale markets and export desks for grain-based products.
| Product | Process / trait | Quality marker |
|---|---|---|
| Ash reshteh | Wheat flour, salt, tunnel drying under 12% moisture | Structural integrity in boiling, low starch release |
| Reshteh polo | Thin cut, controlled toasting stage | Caramel colour, no stickiness with rice |
| Soup vermicelli | Sub-1 mm diameter, semolina or high-gluten flour | Fast hydration, short soup cook time |
| Traditional reshteh | High-bran flour, natural drying rooms | Full wheat flavour, heterogeneous texture |
| Egg reshteh | Albumin and yolk in dough | High elasticity, higher protein |
Continuous kneading removes air; dough sheets pass through reducing rollers.
Strands are cut and tunnel-dried below 12% moisture.
Reshteh polo is toasted in hot-air ovens to a caramel colour.
Flow-wrap, master cartons and auto weighing on Safadasht and Karaj lines.
| County | Coverage | Key infrastructure |
|---|---|---|
| Tehran | Full (HQ & trade) | Tarkhineh, Golha, Roshd, Laziz; Fath & Karaj road; Molavi & Anbar Naft wholesale |
| Shahriyar | Full (industrial pole) | Golgun, Kohanz; Shahang, Arshiana workshops |
| Malard | Full (continuous lines) | Safadasht; Ensi, Somayeh, Mahparto automated plants |
| Rey | Full (south logistics) | Shamsabad (Salaleh Gostar); Kahrizak packing; Baqershahr warehouses |
| Pakdasht | Very high (polo & traditional) | Abbasabad; Iran Farid indirect-heat lines; Arshiana Qohveh |
| Robat Karim | High (packing & vermicelli) | Nasirabad & Parand modern packaging lines |
| Varamin | Medium (workshop & bulk) | Salarieh; traditional ash cartons, flour from Varamin plain |
| Qarchak | Medium–low | Qarchak industrial zone; reshteh cutting workshops |
| Damavand | Traditional rural pole | Sarbandan village; no large automated plants |
| Qods | Medium–low | Zagros zone; extrusion machinery workshops |
| Islamshahr | Medium–low | Chichaklu & Ahmadabad; small reshteh workshops |
| Pardis | Limited (sorting) | Kamard workshops; no heavy reshteh lines |
| Pishva | Limited | Seasonal traditional ash reshteh workshops |
| Baharestan | Limited (distribution) | Soltanabad & Nasimshahr linked to capital micro-distribution |
| Firuzkuh | Small traditional | Local reshteh polo for eastern highlands |
| Shemiranat | Consumption only | No grain processing; retail supply from Tehran |
Advanced plants concentrate in western counties (Malard, Shahriyar) while southern logistics (Rey, Pakdasht) balances seasonal supply for domestic and export corridors.
| Unit / brand | City | Activity | Main products | Export |
|---|---|---|---|---|
| Ilia Food IndustriesBrand: Ensi | Malard / Safadasht | Plant, industrial production, export | Ash reshteh, reshteh polo, soup vermicelli, egg pasta | Active |
| Tarkhineh Food IndustriesBrand: Tarkhineh | Tehran (Karaj special road) | Plant, packaging, distribution | Ash reshteh (regular & premium), reshteh polo, soup vermicelli | Regional |
| Golha Food & Agro ComplexBrand: Golha | Tehran (Fath freeway) | Plant, processing, nationwide distribution | Ash reshteh (Isfahan cut), reshteh polo, soup vermicelli | Active |
| Roshd Food Industries Dev.Brand: Roshd | Tehran (Fatemi / Valiasr) | Industrial production, export, micro-distribution | Ash reshteh, soup vermicelli (nest & coil), reshteh polo | Active |
| Khoshnam Food ProductionBrand: Mak / Jahan Khoshnam | Tehran (central) | Plant, processing, packaging | Egg reshteh / pasta, soup packs, ash reshteh | Domestic |
| Somayeh Food ProductsBrand: Somayeh | Shahriyar / Malard (Safadasht) | Plant, packaging, distribution | Ash reshteh, reshteh polo | Domestic |
| Mahparto Food IndustriesBrand: Mahparto | Malard / Shahriyar (Safadasht) | Plant, packaging, distribution | Reshteh polo, ash reshteh | Domestic |
| Shahang Trading & PlantsBrand: Shahang | Shahriyar (Golgun industrial zone) | Industrial plant, packaging, trading | Ash reshteh, reshteh polo | Domestic |
| Iran Farid Production & TradingBrand: Iran Farid | Pakdasht / Rey (Khavaran) | Plant, indirect-heat lines pioneer | Ash reshteh (flavoured indirect heat), reshteh polo | Domestic |
| Navid Karan Food IndustriesBrand: Bartar | Tehran (km 19 Karaj road) | Production, sorting, packaging | Ash reshteh 500g, soup vermicelli 200g, reshteh polo | Domestic |
| Salaleh Gostar DaryanBrand: Salaleh Gostar | Rey (Shamsabad) | Processing, packaging, wholesale | Ash reshteh, soup / foreign-style reshteh | Domestic |
| Arshiana Traditional ReshtehBrand: Arshiana | Shahriyar & Pakdasht | Semi-industrial workshop, wholesale | Traditional reshteh, ash reshteh | Domestic |
| Avina Novin Ash Reshteh PlantBrand: Avina | Tehran / Varamin, Pakdasht, Parand | Production, wholesale, agency network | Ash reshteh, reshteh polo, soup vermicelli | Domestic |
| Laziz Ready FoodsBrand: Elite / Nodalit | Tehran (Gisha / Naser) | Production, export, nationwide distribution | Ready soups with vermicelli, foreign-style noodles | Active |
| Zar Macaron Industrial GroupBrand: Zar Macaron | Tehran (Sheikh Bahaei) | Industrial plant, national export sample | Nest soup reshteh 500g, ash & foreign-style lines | Active |
| Ashkan Mehr Iranian FoodBrand: Ashkan Mehr | Rey (Kahrizak) | Processing, sorting, legume & reshteh packing | Ash reshteh | Domestic |
| Sarbandan Traditional Reshteh WorkshopBrand: Sarbandan / Baharan | Damavand (Sarbandan village) | Rural traditional cooperative | Whole-wheat traditional reshteh, ash reshteh | Domestic |
| Hamid Food IndustriesBrand: Hamid | Tehran / Imam Reza freeway | Production, packaging, wholesale | Ash reshteh 400–500g cartons, reshteh polo | Domestic |
| Wholesaler | Trading axis | Supply role | Assortment |
|---|---|---|---|
| Kia Food Wholesalers | Mohammadiyeh / Molavi start | Major wholesaler, online & bulk | Ensi ash, Hajat ash, workshop bulk reshteh |
| Molavi Market Distribution | Mohammadiyeh / south Khayyam | National supply, official distribution | Full Ensi ash 500g & 5kg, reshteh polo, vermicelli |
| Attayi Brothers Distribution | Molavi / Saheb Jam 353 | Staple food wholesaler | Packaged & bulk ash, reshteh polo, macaroni |
| Mahdavi Trading Group | Razi / Anbar Naft market | High-tonnage wholesale | Hamid ash 400g, premium reshteh polo, grain staples |
| Narin Asal (Anbar Naft platform) | Anbar Naft / Iravani | Modern B2B & supermarket wholesale | Tek macaron ash, reshteh polo, soup vermicelli |
| Eftekhari Trading | South Tehran freight yards | Traditional & local reshteh bulk | Traditional ash & polo reshteh 2–5 kg packs |
Tehran-made reshteh ships to the Gulf, Europe, North America and neighbours (Iraq, Afghanistan, Central Asia). Ansi, Zar Macaron and Roshd lead exports; industrial flour price volatility squeezes margins.
Shift to continuous automated lines, dual demand for uniform industrial and whole-wheat traditional reshteh, and convergence of suburban plants with Molavi and Anbar Naft wholesale define the market.
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