Modarres bazaar, Faraman cluster, INSO 1819 and 17 mapped industrial, semi-industrial and traditional units
B2B guide to Kermanshahi nan berenji — 250–300 workshops, 12–20 t/day capacity, Noori & Shekarriz plants, Modarres bazaar and Iraq/diaspora export lanes.
Nan berenji is among western Iran’s oldest rice-flour sweets; from home kitchens it has scaled to an estimated 250–300 workshops and 12–20 tonnes daily output over 150+ years of craft history.
The Faraman industrial cluster complements the historic Modarres bazaar; national standard INSO 1819 and the province’s 16-product geographic programme underpin exports to Iraq, North America and Europe.
| Grade | Formula / trait | Target market | Price tier |
|---|---|---|---|
| Premium butter | Pure Zagros animal fat | Luxury souvenirs, export | Top margin |
| Saffron | Standard saffron extract | Gifts & tourism | Premium |
| Plain / white | Traditional rice flour | Daily & wholesale | Mid-range |
| Vegetable oil | Bakery shortening blend | Mass retail chains | Volume |
| Parameter | Iran standard | Limits / requirement | Operational impact |
|---|---|---|---|
| Nan berenji | INSO 1819 | Moisture, fat, peroxide, microbiology | Hygiene grading & national mark |
| Rice flour | INSO 127 | Variety purity, mesh uniformity | Crumb texture, no stickiness |
| Saffron | INSO 259-2 | Natural stigma; no synthetic dye | Export lab surveillance |
| Packaging | INSO 5 / 3341 | Food-grade crush-resistant board | Integrity on road & air freight |
Rice flour, sugar, butter or vegetable fat, rosewater, cardamom and yolk; mesh uniformity sets crumb behaviour.
Manual or mechanical discs; nigella seeds on the surface.
Brick oven heritage bake or indirect convection tunnels at Faraman plants.
Moisture and fat peroxide checks against INSO 1819.
500–700 g gift cartons or reinforced export master cases.
Paveh, Parviz Khan and Khosravi border lanes; air cargo to diaspora markets.
| Axis | Role | Key players | Revenue model |
|---|---|---|---|
| Modarres bazaar (Aghagh–City Hall) | Historic souvenir core | Shekarriz, Safaei, Mohammadi | Live bake, retail |
| Shariati, Vaziri, 22 Bahman | Urban modern branches | Ahmadi, Jamshidi | Modern packing |
| Faraman industrial park | Industrial cluster | Noori, Shekarriz plants | Export & national dispatch |
| Taq-e Bostan, Kasra, Nirogah | Tourism & transit | Jafari, Kalhor, Chobtashani | Traveller direct sales |
| Element | Traditional workshop | Faraman cluster | Development challenge |
|---|---|---|---|
| Baking tech | Brick oven, manual | Convection line, auto moulding | Keep aroma & crumb |
| Packaging | Classic carton | Thermoform, barrier film | Transit crush resistance |
| Destinations | Tourists, e-commerce | National chains, export | Customs & destination hygiene |
| Inputs | Sugar/oil seasonality | Bulk forward contracts | Guild supply consortium |
Late-year beet-sugar quotas and butter supply swings raise COGS; adulterated rice flour hurts shelf life and crumb texture.
Kermanshahi nan berenji and date bread are listed in the province’s 16-product national standardisation programme.
Unlicensed stalls on the Kermanshah–Bisotun highway undermine the category; guild enforcement and the Faraman cluster are critical.
| Company / brand | Location | Activity | Products | Status |
|---|---|---|---|---|
| Haj Nasrollah Noori Food IndustriesBrand: Haj Nasrollah Noori08331035000 · haj-nasrollah-noori.com | Faraman industrial park | Industrial plant, mechanised packing, export | Plain & saffron nan berenji; date bread, kak | Export |
| Haj Behrouz Shekarriz Food ComplexBrand: Haj Behrouz Shekarriz08337234542 · shekarriz.com | Faraman plant / Modarres retail | Plant, wholesale, export | Saffron & butter nan berenji; kak, pure butter | Export |
| Company / brand | Location | Activity | Products | Status |
|---|---|---|---|---|
| Haj Ahmad Ahmadi Production GroupBrand: Haj Ahmad Ahmadihajahmadahmadi.com | Tazeabad / Nirogah | Semi-industrial, e-commerce | Premium nan berenji; kak, date bread | Active |
| Amir Nan Berenji Production & DistributionBrand: Amir Nan BerenjiNational ID 14011179912 | Golestan, Kermanshah | Production, provincial dispatch | Premium Kermanshahi nan berenji; kak | Active |
| Safaei Nan Berenji (Golriz & Shakershekan)Brand: Safaei (Golriz & Shakershekan)09187529633 | Modarss St. (historic bazaar) | Workshop, wholesale retail | Saffron butter nan berenji; kak, beji sweets | Active |
| Rastami Souvenir House (Shaperk)Brand: Rastami / Shaperk09184456929 | Imam / Shahyad district | Processing, national wholesale | 500–700 g gift packs; date bread | Active |
| Jamshidi Nan Berenji Workshop & ShopBrand: Jamshidi09183351065 | Baath / Daneshjoo | Semi-industrial wholesale | Traditional nan berenji; Kermanshahi kak | Active |
| Company / brand | Location | Activity | Products | Status |
|---|---|---|---|---|
| Haj Mohammad Mohammadi Traditional BakeryBrand: Haj Mohammad Mohammadi08337234301 | Modarres bazaar lane | Brick oven, retail & bulk orders | Butter nan berenji; kak, date bread | Active |
| Chobtashani Nan Berenji WorkshopBrand: Chobtashani09029944751 | Nirogah district | Souvenir shop, local supply | White & saffron grades | Active |
| Salarian Nan Berenji BakeryBrand: SalarianVia bakers guild | Vaziri Square | Souvenir confectionery | Premium nan berenji; traditional kak | Active |
| Almasi Nan Berenji WorkshopBrand: AlmasiWorkshop visit | Kasra neighbourhood | Traditional bake, tourism | Saffron & plain nan berenji | Active |
| Kalhor Nan Berenji WorkshopBrand: KalhorChamber of commerce inquiry | Kasra / Karbala terminal | Direct souvenir sales | Butter & vegetable-oil formulas | Active |
| Jafari Asl Workshop & ShopBrand: Jafari AslOn-site only | Taq-e Bostan Blvd. | Daily tourist-facing bake | Hot brick-oven nan berenji; layered kak | Active |
| Esmaili Kak & Nan Berenji WorkshopBrand: EsmailiGolha district | Namaz Blvd. | Local traditional sweets | Plain & saffron nan berenji; sachi kak | Active |
| Company / brand | Location | Activity | Products | Status |
|---|---|---|---|---|
| Kodbano Yar Avina Co.Brand: Kodbano Yar AvinaNational ID 14006368179 | Kermanshah city | Packing & distribution | Nan berenji, butter, spices | Active |
| Nikan Tejarat Azar Tash Co.Brand: Nikan Tejarat Azar TashNational ID 14010259116 | 30-metre Dovom district | Export & customs brokerage | Premium nan berenji; saffron, dates | Export |
| Nan Berenji & Kak Bakers GuildBrand: Kermanshah Nan Berenji UnionNational ID 14005496036 | Chamber of guilds quarter | Licensing & quality oversight | 250–300 member workshops county-wide | Active |
Seasonal sugar and butter tightness, rice-flour purity and Kermanshah’s western border gates (Paveh, Parviz Khan, Khosravi) drive Iraq and diaspora air cargo; fragility calls for MAP films and reinforced cartons.
Clearing unlicensed roadside sales on the Bisotun corridor, completing Faraman’s workshop zone and seasonal working-capital for sugar and fat inputs will defend Kermanshah’s souvenir brand.
Iranco’s team can connect you with verified players in this chain.