Value-chain matrix, flag & diamond variants, industrial cluster and a directory of 19 producers and exporters
B2B guide to Qazvin baklava — 260 licensed units, 195-member cluster, export consortium and directory for Nona, Reza, Hakoochi, Shir-dast plus 15 more with contacts and SKUs.
Qazvin County is the cradle of Iran’s layered traditional baklava; alluvial plains, pistachio and almond orchards and the capital–north transit corridor sustain a specialised confectionery ecosystem. The historic core (Peyghambariyeh, Imam Khomeini, Sa’d al-Saltaneh) and the modern belt (Padgan, Towhid, Nokhbegan, Gheytasabad) form dual supply and processing poles.
| Dimension | Qazvin County | Chain role |
|---|---|---|
| Footprint | Historic core, Ponak–Towhid–Molasadra belt, Alborz & Lia ICs | Hand workshop to industrial line |
| Target SKUs | Flag, diamond (lozineh), rose twist, walnut | Diplomatic gifts to daily consumption |
| Organisation types | Plants, guild shops, co-op, brokers, exporters | Orchard inputs to export SKU |
| Go-to-market | Sa’d al-Saltaneh, retail chains, consortium pallets | Tourism, retail & formal export |
| Variant | Structure | Shelf life | Target market |
|---|---|---|---|
| Tri-colour flag | Green pistachio, white almond, saffron band; set syrup | 3–6 months MAP | Luxury & diplomatic gifts |
| Diamond lozineh | Grade-1 almond, cardamom, saffron honey; sheet dough | Stable in transit | Top urban confectionery SKU |
| Rose twist | Hand-rolled lavash, compact nut core; brittle shell | Shock-proof pack | Nowruz & ceremonies |
| Walnut heritage | Old-grove walnut, cinnamon & cardamom | Oxidation-sensitive | Winter nostalgic demand |
Top and bottom sheets must be ultra-thin for even gentle baking without raw or burnt notes.
Pistachio, almond or walnut density plus set syrup defines cost and target segment.
Tri-colour flag, diamond, rose spiral or walnut cubes under controlled oven profile.
From crystal gift boxes to nitrogen-flushed multilayer film for distant export lanes.
260 licensed units, the 2018–2021 traditional sweets cluster (195 members), a 16-member supply cooperative for bulk pistachio and cardamom, the guild association at the Chamber of Commerce and the formal export consortium integrate home workshops through customs-ready export pallets.
| Axis | Role | Players / products |
|---|---|---|
| Historic bazaar core | Bulk & tourism souvenirs | Peyghambariyeh, Imam, Sa'd al-Saltaneh |
| Modern urban belt | Mechanised workshops & gift pack | Padgan, Ferdowsi, Towhid, Nokhbegan |
| Alborz & Lia industrial zones | Industrial processing & distribution | Shir-dast, Nona, Mamani |
| Qazvin–Rasht highway | Processing & logistics | Shirin Kaman Caspian |
| Firm | Hero SKU | Adjacencies | Model |
|---|---|---|---|
| Shirin Kaman (Nona) | Industrial diamond & rose | Syrup cake, cookies | Mechanised export line |
| Reza Sweets | Flag & diamond baklava | Lavash, qottab | Store network & e-commerce |
| Nik Ahad | Ceremonial flag | Luxury gift boxes | Hand-picked pistachio grade |
| Hakoochi | Seven-layer diamond | Tri-colour, Isfahan bread | Digital-native brand |
| Shir-dast | Flag & traditional diamond | Tea bread | Alborz hub |
| Parastoo / Hamid / Faraji | Heritage diamond & twist | Paderazi, rice bread | Half-century recipes |
| Sa'd al-Saltaneh stalls | Assorted packs | Pistachio, distillates | Tourism wholesale window |
| Unit / brand | Location | Activity | Main products | Market |
|---|---|---|---|---|
| Shirin Kaman Caspian Co.Brand: Nona / Nonabark02832246802 · nonasweets.com | Qazvin–Rasht Hwy / Alborz IC | Industrial plant, thermoforming pack, formal export | Industrial diamond baklava, rose roll, syrup cake | Export active |
| Reza Traditional SweetsBrand: Alireza Ghorramani02833229589 · rezatc.com | Nokhbegan Blvd; Naderi & Obeid branches | Central workshop, retail network, export | Flag baklava, premium diamond, rose twist, pistachio lavash | Export active |
| Ashrafi Original Qazvin BaklavaBrand: Nik Ahad02833993159 · baghlavanikahd.com | Janbazan Sq., Motahari Blvd | Heritage luxury, gift boxing | Ceremonial flag baklava, gift diamonds, rose twists | Export active |
| Hakoochi Traditional SweetsBrand: Hakoochi09127829420 · hakoochi.ir | Molasadra, Sepehr St | Mechanised workshop, export packs | Seven-layer diamond, flag, tri-colour baklava | Export active |
| Mahdi Shir-dast Traditional SweetsBrand: Shir-dast Brothers02832249766 · shirinishirdast.ir | Alborz IC; Modarres & Taleghani branches | Industrial scale, multi-branch retail | Flag baklava, pistachio diamond, tea bread, pistachio lavash | Export active |
| Parastoo Baklava & SweetsBrand: Parastoo02833228833 · ghanadi.parastoo.qazvin | Ferdowsi St | 45+ years heritage workshop | Saffron flower baklava, premium twists, almond diamond | Heritage |
| Hamid Traditional ConfectioneryBrand: Hamid Confectionery02833337205 · hamid.confectionary | North Naderi St | Half-century artisan workshop | Walnut-cardamom baklava, pistachio diamond, rice bread | Heritage |
| Faraji Baklava & SweetsBrand: Faraji02833239291 · baghlava_faraji | West Boali; Ansari branch | Traditional souvenir production | Walnut baklava, pistachio & almond diamonds, paderazi | Heritage |
| Shirvani Traditional WorkshopBrand: Shirvani09121811406 | Towhid, Padgan Blvd | Hand-made, direct distribution | Premium flag baklava, home-style diamond, buttery tea bread | Domestic |
| Kashvin Production GroupBrand: Kashvin02833687652 · kashvin.com | Gheytasabad, Kashvin complex | Semi-industrial, bulk orders | Premium diamond, flag baklava, diet sweets | Export active |
| Mamani Qazvin Traditional SweetsBrand: Mamani Cookey09123812543 · mamanicooky.ir | Lia Industrial Zone | Hygienic packing, export | Diamond, twist, chickpea bread, tea bread | Export active |
| Hamsayeh Traditional SweetsBrand: Hamsayeh09358921370 · shirinihamsayeh.com | Bagh-e Dabir, Mostofi St | Traditional bake, retail packs | Qazvin baklava, paderazi, tea bread | Domestic |
| Orchid Qazvin ConfectioneryBrand: Orchid02833345993 | North Ferdowsi | Established shop, catering gifts | Premium diamond, home sweets, seasonal desserts | Domestic |
| Tohid Qazvin Traditional SweetsBrand: Tohid02833678394 | Towhid St | City distribution workshop | Saffron flag baklava, pistachio lavash, sesame tea bread | Domestic |
| Farah Traditional BaklavaBrand: Farah09127869585 | Molasadra, Moallem Blvd | Home-style artisan bake | Flag diamond, almond loz, holiday sweets | Domestic |
| Nazeri Baklava ProductionBrand: Nazeri02833552014 | South Navab Safavi | Traditional workshop & bulk broker | Diamond, flower baklava, tea bread mixes | Wholesale |
| Ganj Shirin ConfectioneryBrand: Ganj Shirin02833320075 · ganjshiriinn | East Palestine St | Ceremonial retail & workshop | Saffron diamond, flower baklava, dry cakes | Domestic |
| Unit / brand | Location | Activity | Main products | Market |
|---|---|---|---|---|
| Qazvin Traditional Sweets Export ConsortiumBrand: Qazvin Export Consortium02833355001 · qccima.com | Beheshti Blvd, Chamber of Commerce | Chamber-backed export desk | Member flag & diamond export pallets | Export active |
| Sa'd al-Saltaneh Caravanserai StallsBrand: Sa'd al-Saltaneh Caravanserai02833240001 | Imam St, caravanserai | Historic wholesale & tourism hub | Aggregated Qazvin baklava, metal & wood gift packs | Wholesale |
Formal exports via the consortium replaced suitcase trade; distant markets demand MAP nitrogen packs, while Sa’d al-Saltaneh tourism links luxury souvenir packs.
Qazvin pistachio and almond fats oxidise quickly; modified-atmosphere packs are mandatory for EU and North America lanes.
Contract farming with peripheral orchards to secure green pistachio and flag-baklava colour identity.
Scale MAP lines and international food-safety marks to defend export margins.
Dedicated confectionery craft park to consolidate hygiene oversight.
Iranco’s team connects you with verified players in this chain.