
مازندران · آمل
Amol County is the densest cluster of raw-milk processing and fermented dairy south of the Caspian; Alborz foothills and Haraz highway access align industrial farms with modern doogh lines.
Doogh is a strategic SKU for dry-matter balancing and export of fermented beverages; Solico Kalle, Doosheh Amol (Haraz), Gela and Saleh anchor probiotic formulation and novel packaging.
| Product class | Process & formulation | Market names | Typical packs |
|---|---|---|---|
| Classic pasteurized | Yogurt + water + salt; HTST | Plain, low-fat, stirred | PET 250 ml – 2.5 L jerry |
| Sparkling | Ferment or CO₂ injection | Carbonated doogh | Pressure PET 300 ml – 1.5 L |
| Herbal | Anti-settling herb powders | Mint, pennyroyal, golpar | Smart Cap, slim bottle |
| Probiotic | L. rhamnosus, Bifidobacterium | Floractive, low-salt | UV-shield matte PET |
| Kefir-based | Two-stage kefir culture | Nari kefir, light | Single-serve PET |
| Spicy | Chili & tomato extract | Chili doogh | Red-white PET |
| Plant-based | Fermented soy protein | Soy doogh, vegan | Wellness PET |
| HORECA bulk | Controlled SNF | Pillow bag, cup kebab | 800–1000 g PE bag |
Dry matter control, casein stabilization and acidity set-point before dilution.
Pasteurized yogurt, treated water and salt; uniform texture in batch tanks.
Continuous thermal shock to inactivate spoilage yeasts and secure shelf life.
Food-grade CO₂ or homolactic fermentation for sparkling doogh.
Herb micro-powders, probiotics, vitamin D or chili extract on dedicated skids.
PET, cups, pillow bags or Smart Cap dry-herb mixers at fill.
| Industrial belt | Location | Infrastructure edge | Key plants |
|---|---|---|---|
| Imamzadeh Abdullah IZ | Imamzadeh Abdullah district | High-tech lines, R&D, aseptic | Doosheh (Haraz), Gela, Zago, Dooma, Jouleh |
| West corridor (Imam Ali–Chamestan) | Central district | Largest integrated dairy site | Kalle Dairy Complex (Solico) |
| Legacy Haraz road | Km 4 Tehran road | Heritage lines, cold chain | Amol Dairy Products (Saleh) |
| Amol–Babol ring | East gateway | Transit to Babol, cross-dock | Goog traditional dairy, cold hubs |
| Dabudasht & Babakan | East Amol | Farm linkage | Regional cold storage & docks |
| Sabz Khazar wholesaler park | Mahmudabad ring | Bulk food exchange | Heidari, Seifi trading desks |
| Legal unit / brand | Plant address | Role | Doogh portfolio | |
|---|---|---|---|---|
| Kalle Dairy Co.Brands: Kalle, Sun, Lucky Do | Imam Ali Blvd., Kalle complex | Plant, anchor exporter | Nari kefir, Sun, sparkling, flavored | 出口活跃 |
| Doosheh Amol DairyBrands: Haraz, Sabu | Imamzadeh Abdullah IZ, Phase 1 | R&D, aseptic | Capsule herbs, soy, chili, mint | 出口活跃 |
| Gela Amol DairyBrand: Gela | Imamzadeh Abdullah IZ | UF membrane, export | Probiotic, vitamin D, pillow bag | 出口活跃 |
| Amol Dairy Products (Saleh)Brand: Saleh | Km 4 Haraz road | Pasteurization, retail chain | PET, golpar, pillow, cup | 核心品类 |
| Zago Amol DairyBrand: Zago | Imamzadeh Abdullah IZ | PET filling | Pasteurized & sparkling | 在产系列 |
| Zharf Shir Saleh (Dooma)Brand: Dooma | Imamzadeh Abdullah IZ | Dairy processing | Still & sparkling doogh | 在产系列 |
| Shiravaran AmolBrand: Jouleh | Imamzadeh Abdullah IZ | Pasteurization | Bottle & cup doogh | 在产系列 |
| Dooka Dairy IndustriesBrand: Dooka | Amol County | Wide-mouth cup line | HORECA cup doogh | 在产系列 |
| Ayo Amol Dairy Co-opBrand: Ayo | Rural dairy belt | Cooperative | Pillow pasteurized doogh | 在产系列 |
| Goog Traditional DairyBrand: Goog | Hezarsangar square | Standardized traditional | Keg, thick sour doogh | 核心品类 |
| Distributor | Amol base | Coverage | Doogh SKUs | |
|---|---|---|---|---|
| Bani Chav Iranian Distribution | Adjacent to Kalle site | Solico exclusive, national | Sun, Nari kefir, Kalle PET | 配送 |
| Doosheh Amol Logistics Center | Imamzadeh Abdullah IZ | Plant-owned chilled fleet | Haraz flavored, soy, chili | 配送 |
| Haraz Agency (Noormohammadi) | Imam Reza Blvd. | City & regional retail | Haraz bottle & cup doogh | 配送 |
| Mihan Amol Distribution Branch | Nabovat town | East/west Mazandaran cold | Mihan traditional & PET doogh | 配送 |
| Saleh Dairy Transport Unit | Haraz road warehouse | Factory & store delivery | Pillow, cup, golpar lines | 配送 |
| Tabiat Nationwide Dist. (Amol) | Ring road logistics | Broad food basket | Packaged beverages & doogh | 配送 |
| Trader | Location | Channel role |
|---|---|---|
| Heidari Brothers Wholesale | Sabz Khazar trader park | Bulk dairy & drinks for HORECA |
| Mehr Gostar Seifi | Stall 208, Sabz Khazar | County-scale bottled doogh |
| Kiani Brothers Wholesale | Taleb Amoli Blvd. | Hospitality beverage basket |
| Attarzadeh Brothers | Mirza Hashem Amoli Blvd. | Family PET & cup doogh |
| Hafezi Trading | Shaheed Taheri ring road | Shrink-wrapped PET doogh lots |
| Ehsani Grocery Wholesale | Janbazan district | Pillow & bottle doogh to suburbs |
| Market | Compliance | Amol brands |
|---|---|---|
| Iraq & Kurdistan | Reefer lanes via Mehran, Parvizkhan | Kalle, Haraz, Gela |
| Persian Gulf | GSO, aseptic, heavy metals tests | Haraz, Kalle |
| Central Asia | Veterinary certs, RU labels | Gela, Haraz, Kalle |
| Russia & Belarus | EAC, national registry | Kalle, Haraz (Alima) |
| Distant markets | UHT, export health approval | Kalle, Gela, Haraz |
Industrial density in Amol lowers unit cost of doogh; surplus yogurt and membrane-filter protein are recovered in bulk formulations.
Amol customs sits among Iran’s largest dairy exporters; on-site veterinary checks allow sealed reefer dispatch to 25+ countries.
Behin Zarf (Gela), Doosheh Plast and Pars Mina supply PET, capsule caps and multilayer film within minutes of filler lines.
Functional synbiotic, low-sodium vitamin D and plant-based vegan doogh for urban health segments.
Aseptic fillers and multilayer shelf-stable packs for CIS, Russia and Gulf export lanes.
Continued technology and export leadership from Kalle, Haraz and Gela in fermented dairy beverages.
Iranco 协助对接 Kalle、Haraz、Gela 工厂及马赞德兰冷藏物流网络。