25+ players, hot-air popping, imported Noriz kernels, Anbar Naft wholesale and Minoo, Dina & Mazmaz HQs
B2B guide to popcorn in Tehran County — Pars Minoo, Cheetoz, Mazmaz, 100.100, Bartar and Anbar Naft wholesalers with butterfly vs mushroom kernels, metallized packs and regional export lanes.
Tehran County anchors national popcorn governance, distribution and exports through the largest urban demand pool, logistics hubs and parent holding HQs; heavy processing lines sit on the western corridor or neighbouring industrial towns while branding, inputs, packing and base pricing are steered from the capital.
The 120 km capital environmental ring pushes some lines to the periphery, yet the chain stays integrated inside Tehran County geography—from imported popping corn and metallized film to Anbar Naft and Molavi wholesale.
Market lexicon covers popcorn, butterfly vs mushroom kernels, kettle corn and cinema bulk.
| Market segment | Kernel shape | Technology | Pack format | Role |
|---|---|---|---|---|
| Supermarket snack | Butterfly | Hot air + oil mist | N₂ metallized film | Daily retail |
| Premium caramel | Mushroom ball | Caramel drum | Sealed PET tin | Hyper & café |
| Cinema concession | Large butterfly & ball | Oil kettle pop | Heavy PE bag | Cinema & parks |
| Home microwave | Dense raw kernel | Microwave / stove | Kraft + susceptor | Home parties |
| Industrial popping corn | Untouched raw | Imported graded moisture | 20–25 kg valve bag | Plants & concessionaires |
Zea mays everta held at 12–14% moisture before popping.
180–200°C turns trapped moisture to steam and ruptures the pericarp.
Unpopped kernels and charred hulls are rejected.
Refined oil mist plus electrostatic cheese, salt or ketchup powders.
Multi-head weigher and VFFS with metallized laminate for multi-month shelf life.
| Zone | Role | Key hubs |
|---|---|---|
| West Karaj corridor | Continuous hot-air plants | Pars Minoo, Qasem hub |
| Central & north districts | Holding HQ & branding | Dina, Mazmaz, Be Ara |
| South wholesale belt | Price discovery & bulk | 724, Halal, Noorsh |
| Rey & satellite towns | Mid-size processing | Pane Erfan, workshops |
| Unit / brand | Location | Chain role | Key SKUs | Status | Contact / web |
|---|---|---|---|---|---|
| Pars Minoo Industrial Co.Brand: Minoo | Km 10 Karaj motorway | Plant, pack, export | Salty, cheese, vinegar popcorn | Export / national | 02148830minoogroup.com |
| Zarnavok Food Industries (Tehran)Brand: 100.100 | Elahiyeh / satellite plant | Processing, cinema supply | Mexican corn, gluten-free lines | Export / national | 02122014928100100.co.ir |
| Qanaei Processing WorkshopBrand: Pofila 100 | West industrial zone | Bulk & microwave packs | Bulk cartons, cheese Pofila | Domestic | 02122014928 |
| Pane Erfan Food IndustriesBrand: Pane Erfan | Shamsabad, Rey | Industrial processing | Cheese, ketchup metallized | Domestic | 02156232000paneherfan.com |
| Unit / brand | Location | Chain role | Key SKUs | Status | Contact / web |
|---|---|---|---|---|---|
| Dina Food Industries GroupBrand: Cheetoz / Fani Pop | Gandi / Argentina Sq. | Brand HQ, QC, export | Cheese & ketchup popcorn SKUs | Export / national | 02188190507dinafood.com |
| Kish Chips Co. (Mazmaz Group)Brand: MazMaz / Chesterfield | Jordan / Nelson Mandela | Holding sales & export | Chesterfield 30–70 g lines | Export / national | 02171752155mazmazgroup.com |
| Be Ara Food IndustriesBrand: Huggles / Chaklez | Beheshti / Qaem Magham | Product design, sales | Huggles ketchup & cheese | Export / national | 02188720000chuckles.ir |
| Bartar Food IndustriesBrand: Bartar | Jordan / Arash East | Production, nationwide DSD | Raw kernel 500 g, butter SKU | Export / national | 02191300113bartarproducts.com |
| Arya Fotros Food IndustriesBrand: Topis | Beheshti / Qaem Magham | Regional sales, logistics | 35–75 g salty & cheese | Domestic | 02188704000topis.ir |
| Ramamehr Arya Co.Brand: Lucy | Valiasr sales office | Capital trade & DSD | No-trans fat cheese & vinegar | Domestic | 02188900000ramamehr.com |
| Unit / brand | Location | Chain role | Key SKUs | Status | Contact / web |
|---|---|---|---|---|---|
| Dorrizan TradingBrand: Dorrizan | Dolat St. / Golchin | Bulk popping corn import | Noriz & Popsan 20 kg | Domestic | 02122615395 |
| Alma World Trade Group (AGT)Brand: Legiomin | Tehran Chamber office | PET tin packing | Luxury plain & flavoured | Domestic | 02188220000 |
| Vazinplast Tehran PackagingBrand: Vazinplast | Hervi / Vafamansh | Metallized BOPP film | 7–12 µ snack laminates | Domestic | 02178353 |
| Tiba Trading (Totpos Hub)Brand: Tiba | Bazaar / Hakimiyeh depot | Mushroom kernel import | Noriz ball-type bags | Domestic | 02122615395 |
Modern mesh arms Qasem Iran and Atlas Dina reach 40k+ capital supermarkets while Anbar Naft and Molavi set carton 24–48 pricing and cinema bulk flows.
| Unit / brand | Location | Chain role | Key SKUs | Status | Contact / web |
|---|---|---|---|---|---|
| Qasem Iran DistributionBrand: Minoo | Km 10 Karaj motorway | National mesh DSD | Minoo popcorn portfolio | Export / national | 02148831220minoogroup.com |
| Atlas Dina DistributionBrand: Cheetoz | Gandi + depots | Dina mesh hub | Full Cheetoz popcorn range | Export / national | 02188190507dinafood.com |
| 724 Online Wholesale (Anbar Naft)Brand: 724 | Anbar Naft, District 11 | Carton wholesale | 24–48 ct factory cartons | Domestic | 02155664339 |
| Halal Food WholesaleBrand: Halal | Customs / Anbar Naft | Factory-gate pricing | Packaged popcorn & puffs | Domestic | 02155675654 |
| Mahdavi Trading & DistributionBrand: Mahdavi | Anbar Naft alley | Sub-market pricing | Supermarket snack mix | Domestic | 09126436516 |
| Abdollahi WholesaleBrand: Abdollahi | Anbar Naft | Mother warehouse | Bulk & carton puffs | Domestic | 02155640000 |
| Noorsh Brothers Wholesale (Molavi)Brand: Noorsh | Molavi wholesale row | Traditional grocery hub | Workshop & brand cartons | Domestic | 02155800000 |
| Unit / brand | Location | Chain role | Key SKUs | Status | Contact / web |
|---|---|---|---|---|---|
| Chips & Puffed Corn Exporters UnionBrand: Union | Jordan / Golfam 22 | Policy & export quotas | Sector oversight | Export / national | 02171752116anjomanchips@yahoo.com |
| Persuis Export (Minoo Group)Brand: Minoo | Km 10 Karaj motorway | Dedicated export arm | Iraq & GCC popcorn | Export / national | 02148830minoogroup.com |
| Dina International TradingBrand: Cheetoz | Gandi / Palizvani 21 | Halal export development | Oman, Iraq regional SKUs | Export / national | 02188190507dinafood.com |
| Sadra Nadin Industry Co.Brand: Sadra Nadin | Central business district | General food export | Eurasia & Caucasus mix | Export / national |
Exports to Iraq, Afghanistan and the Gulf need tight palletisation and moisture barriers to limit flake breakage in transit.
Tehran buyers shift toward hot-air, zero-trans and premium caramel/cheddar lines; 7–12 µ metallized film and graded imported corn anchor shelf life.
Noriz and Popsan grades; FX and customs swings move 20 kg bag prices overnight.
Vegetable oil quotas and cheese flavours keep COGS volatile.
Mesh distributors bundle popcorn with chips and biscuits to fill trucks.
Iranco connects you with verified players in this chain.