Pars Minoo, MazMaz, Cheetoz, Bato, Qasem Iran DSD, Molavi wholesale and a matrix of flat, kettle and IQF SKUs
B2B guide to Tehran County potato chips — 11 manufacturers, six national distributors, Molavi/Anbar Naft wholesale, Iraq/Gulf exports and south Tehran bulk-chip economics.
Tehran County’s potato-chip chain is shaped by the 120 km capital industrial ring and high population density: the metropolis hosts headquarters, marketing, mesh logistics and wholesale loading rather than large greenfield processing campuses.
HQ units sit in central/northern districts (2, 3, 6, 7) while continuous lines run on the western Karaj motorway corridor or in neighbouring provinces under Tehran-based control.
| Zone | Chain role | Activity density | Key hubs |
|---|---|---|---|
| West Karaj motorway | Plants & cold stores | High | Pars Minoo, logistics depots |
| Central / North districts | HQ, R&D, branding | Office dense | MazMaz, Dina, Talachin |
| South wholesale belt | Price setting, bulk | Traditional trade | Fayeghi, Saeedi, Narin Asal |
| Satellite provinces | Frying under Tehran HQ | Qazvin, Alborz plants | Dina, Kish, Talachin plants |
| Product class | Technology | Target market |
|---|---|---|
| Classic flat chips | Continuous fryer | Retail chains |
| Kettle cooked | Batch fry | Premium snack |
| IQF French fries | Blanch, pre-fry, IQF | Fast food |
| Can fabricated chips | Reformed dough | Export / premium |
| Potato pellet snack | Extrusion | Youth segment |
| Dry fried julienne | Deep fry <2% moisture | Home & restaurant |
Select tubers with >21% dry matter and <0.1% reducing sugars.
Continuous slicing and starch rinse for even frying.
Controls Maillard reaction and acrylamide.
30–38% fat uptake; drum seasoning and metallized packs.
| Unit / brand | Location | Activity | Main products | Status | Contact / web |
|---|---|---|---|---|---|
| Pars Minoo Industrial Co.Brand: Tordak | Km 10 Karaj motorway | Plant, packing, export | Classic potato chips, salty puffs | Export active | 02148830minoogroup.com |
| Kish Chips Co.Brand: MazMaz | Amaniyeh / Jordan | HQ, export, satellite plants | Chips, kettle, sticks | Export active | 02171752155mazmazgroup.com |
| Dina Food IndustriesBrand: Cheetoz | Gandi / Argentina Sq. | HQ, DSD, export | Chips, kettle, Chipf | Export active | 02188190507dinafood.com |
| Talachin Agro-IndustryBrand: Bato | Valiasr / Yazdanpanah | IQF & chips | IQF fries, waved chips | Export active | 02188883200talachin.com |
| Setare Mona FoodBrand: Vafer | Pasdaran | Pellet snacks | Potato pellet snacks | Domestic | 02122560001vafersnack.ir |
| Farachips AryaBrand: Kreps Kroops | Valfajr | Nationwide distribution | Classic & low-fat chips | Domestic | 09125138481namayandejoo.com |
| Nik Pars Agro-IndustryBrand: Yummy | Amaniyeh | Plants in Qazvin/Caspian | Flavored & crisp chips | Domestic | 0212201avval.ir |
| Shirin Asal Food IndustriesBrand: Shirin Asal | Palestine St. | Large complex, export | Natural/organic chips | Export active | 02161053000shirinasal.com |
| Arya Foodan Co.Brand: HI FOOD | Saadat Abad | Formulated snacks | Hi Chips, low-fat snacks | Domestic | 02191001400hifood.ir |
| Negine Damavand FoodsBrand: Fidel | Haft-e Tir | Can packaging | Fabricated can chips | Domestic | 02188342465foodkeys.com |
| Golestan Nobar Sabz GorganBrand: Nobar Sabz | West Tehran logistics | IQF, export | IQF fries, crinkle | Export active | 09127231586nobarsabz.com |
| Unit / brand | Location | Activity | Main products | Status | Contact / web |
|---|---|---|---|---|---|
| Atlas Dina DistributionBrand: Cheetoz | Gandi / depots | Full Tehran DSD | Cheetoz chip portfolio | DSD | 02188190507dinafood.com |
| Tosee Food Industries BehpashBrand: Behpash | Ostad Moein | National DSD | Contract chips & snacks | DSD | 02160915bidc.ir |
| Saye Samen DistributionBrand: Saye Samen | Ferdowsi | Mesh Tehran DSD | Contract chips | DSD | 02188800892sayesaman.com |
| Qasem Iran Co.Brand: Tordak | Km 10 Karaj motorway | Minoo exclusive DSD | Tordak chips & puffs | Export active | 02148830minoogroup.com |
| Iran Pakhsh (Shirin Asal)Brand: Shirin Asal | Palestine St. | Chain retail | Shirin Asal chips | Export active | 02161053000shirinasal.com |
| Takpakhsh B2B PlatformBrand: Takpakhsh | Shadabad depot | Digital wholesale | MazMaz, Bato, puffs | DSD | takpakhsh.co |
| Unit / brand | Location | Activity | Main products | Status | Contact / web |
|---|---|---|---|---|---|
| Fayeghi MarketBrand: Fayeghi | Molavi / Mohammadiyeh | Carton wholesale | Mixed branded chips cartons | Domestic | 09197777859fayeghimarket.com |
| Saeedi WholesaleBrand: Saeedi | Mohammadiyeh | Factory-direct | Chips, oil, canned | Domestic | 09198061862 |
| Narin Asal Central (Anbar Naft)Brand: Anbar Naft | Anbar Naft St. | Fast-food wholesale | 2.5 kg IQF fries | Domestic | 021556anbarnaft.com |
| Chips 60s WorkshopBrand: Local | Molvavi / Agahi | Traditional fry & pack | Bulk chips 400g–5kg | Domestic | |
| Saman Pack (Saman Plast)Brand: Saman Pack | Bazaar 15 Khordad | Packaging supply | Metallized chip bags | Domestic | samanpack |
Customs declarations for chip exports are centralized in Tehran while physical exit uses border posts. Iraq moves 25–45 g metallized sachets; Gulf markets favour composite cans, kettle chips and 2.5 kg IQF containers.
Insulated trucks and pallet discipline prevent carton crush in Tehran traffic.
Bulk 2.5–5 kg chips in clear PE without nitrogen trade at low margins but shelf life under four weeks; Molavi traders run 48–72 h inventory turns.
Light and oxygen through clear bags raise oil peroxide; wholesale buyers must enforce rapid stock rotation.
Three macro forces reshape the chain: frying-oil cost, volatile raw potatoes, and splitting HQ from physical production.
Sunflower/palm import exposure; de-frying and air-baked lines.
Contract farming in Ardabil/Hamadan; ventilated trucks at load-out.
Digital B2B, mechanized warehouses, compostable packs.
Iranco connects you with verified players in this chain.