Extrusion & flaking, granola/oats, oat flakes, Molavi wholesale and 35+ units in the directory
B2B guide to Tehran breakfast cereals — Gorji, Amadeh Laziz, Velutina, Chaarbaan, OAB, Golha and Molavi wholesalers; six-SKU taxonomy and three industrial corridors.
Iran’s ready-to-eat breakfast cereal sector moved from import-led luxury to domestic industrial and wellness-oriented production over two decades. Greater Tehran concentrates capital, twin-screw extrusion, flaking rolls, granola lines and national mesh distribution.
Urban time pressure, high-fibre diets and swapping calorie-dense meals for corn- and oat-based SKUs accelerated value-chain investment.
| Category | Sub-products | Key technology | Audience |
|---|---|---|---|
| Plain & coated cornflakes | برگه ذرت، عسلی، غنیشده | پخت بلغور، غلتک، برشتهکاری | خانوار، کنترل کالری |
| Filled extruded cereals | پاپ پیلو، وانیلی | اکستروژن دوپیچه | کودکان، نوجوانان |
| Shaped extruded cereal | کوکوبالز، حلقه عسلی | برش سر دای | صبحانه با شیر |
| Granola & nutrition bars | ورزشی، وگان، بدون قند | پیوند شربتی، قالب بار | ورزشکاران، گیاهخوار |
| Muesli & nut mixes | نوتلا-فندق، بادام | ترکیب خشک، دانهبندی | فیبر بالا، ارگانیک |
| Oatmeal & oat flakes | فوری، کامل، سبوس | کیلینگ، غلطک بخار | ورزشی، سالمندان، سلیاک |
Import/c contract oats & corn; cleaning, dehulling, lipase inactivation.
Twin-screw extrusion or roller flaking for flakes and co-extruded pillows.
Gentle roasting ovens cluster oats with nuts, dried fruit and syrups.
Metallized film or glass; mesh DSD, Molavi wholesale and wellness channels.
Toll capacity in Safadasht, Qarchak and Shamsabad lets private-label startups skip heavy fixed capex.
| Corridor / zone | Chain role | Key hubs |
|---|---|---|
| West & southwest | اکستروژن و پولکسازی سنگین | فتح، کرج، رباطکریم، ملارد |
| South & southeast | فرآوری دانه و گرانولا قراردادی | ری، پاکدشت، ورامین، قرچک |
| East & northeast | گرانولا آرتیزان و ارگانیک | دماوند، فیروزکوه، شمال |
| Unit / brand | County | Activity | Main products | Status | Contact / web |
|---|---|---|---|---|---|
| Gorji Biscuit Co.Brand: Gorji | Robat Karim | Continuous plant, export | Filled pillows, honey flakes | Export active | 02156422040gorjico.com |
| Amadeh Laziz Food IndustriesBrand: Copa, Elite | West Tehran | Processing complex, export | Coco balls, rings, cornflakes | Export active | 02188976091amadehlaziz.com |
| Pars Minoo Industrial Co.Brand: Minoo | Tehran | Volumetric cereal plant | Chocolate filled pillows | Export active | 02148830minoogroup.com |
| Rahkar Novin SafadashtBrand: Velutina | Malard | Flaking & cereal plant | Plain & sugar cornflakes | Regional supply | velutinafood.com |
| Sadaf Talaei IraniansBrand: Mamatin | Rey | Corn & breakfast cereal | Cornflakes, pillows, rings | Export active | 02166939586sadaftalaee.com |
| Tak Makaron Industrial Co.Brand: Tak Makaron | Tehran | Industrial milling & packing | Sugar & plain cornflakes | Export active | 02174628000takmakaron.com |
| Dayan Arter ArnaBrand: Moote | Robat Karim | Mechanized extrusion | Expanded breakfast snacks | Domestic | |
| Dina Food GroupBrand: Cheetoz, Cheepuff | Tehran / plants | Snack holding, DSD | Cheepuff chocolate cereal | Export active | dinafood.com |
| Fedak Adineh Agro-IndustryBrand: Brefood, Delnis | West Karaj corridor | Processing & packing | Combo cereals, nut bars | Regional supply | brefood.adinegroup.com |
| Unit / brand | County | Activity | Main products | Status | Contact / web |
|---|---|---|---|---|---|
| Kara Taam Salamat FardaBrand: Chaarbaan | Qarchak / Damavand | Industrial granola plant | Sport, vegan, sugar-free granola | Regional supply | 02176794311chaarbaan.ir |
| Salar Sarin RoozBrand: Avena | Pakdasht | Oat roasting & granola | Honey granola, muesli, instant oats | Regional supply | 02128424120avenamealz.com |
| Neda Fajr Varamin ChocolateBrand: Bani Bar | Varamin | Cereal bar line | ProPlus & sport granola | Regional supply | banibar.com |
| Dorrin Kam SalamatBrand: Dorrinkam | Damavand | Wellness processing | Vegan granola, chia almond | Domestic | 02122688359dorrinkam.ir |
| Ecola / AnagenBrand: Ecola | Eslamshahr | Keto & sport granola | Keto granola, diet muesli | Domestic | 09352104503anaagen.ir |
| Joporo Co.Brand: Joporo | Qods | Oat processing B2B/retail | Sugar-free granola, diet muesli | Domestic | joporo.shop |
| Granola Healthy WorkshopBrand: Granola Healthy | Shemiranat | Artisan organic | Home-style honey granola | Domestic | 09101755651granola-healthy.ir |
| Telavang Food IndustriesBrand: Nobo | Robat Karim | Protein bars & granola | Whole-grain granola bars | Domestic | telavang.com |
| Abish Food IndustriesBrand: Abish | Baharestan | Organic granola | Organic honey granola | Domestic | abish.company |
| Toot Sweet SirraBrand: Toot Sweet | Tehran / Alborz | Licensed processing | Fruit muesli, fortified cereals | Regional supply | 02636660923 |
| Almas Salamat Co.Brand: Almas Salamat | Eslamshahr | Fitness cereals | No-sugar fitness granola | Domestic | almasesalamat.com |
| Unit / brand | County | Activity | Main products | Status | Contact / web |
|---|---|---|---|---|---|
| Jam Noor TalaeiBrand: O.A.B | Tehran (Beyhaqi) | Oat import & packing | Instant & coarse oat flakes | Regional supply | 02188739494oab.ir |
| Tarkhineh Food IndustriesBrand: Tarkhineh | Km 14 Karaj motorway | Roasting & flaking plant | Instant oat & barley flakes | Regional supply | 0214419tarkhineh.com |
| Golha Food ComplexBrand: Golha | Fath highway | Large milling complex | Oat flakes, porridge powders | Regional supply | 02166262701golhaco.ir |
| Navidkaran CooperativeBrand: Bartar | Malard Safadasht | Laser sort & packing | 200–450 g oat packs | Regional supply | bartar.co |
| Aryana Nasim ShomalBrand: Aryana 111 | Tehran HQ | Whole & organic grains | Kids granola, oat bran | Regional supply | aryana111.ir |
| Unit / brand | County | Activity | Main products | Status | Contact / web |
|---|---|---|---|---|---|
| Madiaf Group (Ramesh Rojan)Brand: Madiaf | Malard / West Tehran | Toll granola & oat import | German oat flakes, toll granola | Domestic | 091204682085madiafco.com |
| Armani Food TradingBrand: Armani Food | Varamin / Tehran | Industrial dried fruit granola | Strawberry, banana fruit clusters | Domestic | 02188526523armanifood.ir |
Tehran breakfast cereal trade runs on three layers: south wholesale belts, national DSD and wellness specialty channels.
| Distribution layer | Product focus | Key hubs |
|---|---|---|
| Traditional wholesale layer | مولوی و انبار نفت، کارتن و فله | سوپرمارکت مستقل |
| National mesh DSD | قاسم ایران و زنجیرهای | بالشتک و غلات پرتیراژ |
| Wellness & vegan channel | دیابتشاپ، وجکالا، بارادلند | گرانولا گران و بدون گلوتن |
| Unit / brand | County | Activity | Main products | Status | Contact / web |
|---|---|---|---|---|---|
| Qasem Iran Co.Brand: Qasem Iran | Lashgari motorway | National DSD hypermarket | Minoo pillows, RTE cereals | DSD | 02144543072ghasemiran.org |
| Taksaran ParmisBrand: Taksaran | Fath terminal | Modern chain supply | Tak Makaron cornflakes, pasta | DSD | |
| Narin Asal TradingBrand: Narin Asal | Anbar Naft | Cereal wholesale | Gorji, Mamatin cartons | Domestic | anbarnaft.com |
| Molavi Wholesale MarketBrand: Molavi | Mohammadiyeh | Traditional grocery bulk | Bulk corn flakes, oat | Domestic | bazarmolavi.com |
| Bonaket OnlineBrand: Bonaket | Molavi hub | Digital wholesale | Carton breakfast cereals | Domestic | 09933730376bonaket.com |
| Baradland Food IslandBrand: Baradland | Shahriyar | Wellness wholesale | Granola Life, vegan SKUs | Domestic | baradland.com |
| Diabet Shop TehranBrand: Diabet Shop | Saadat Abad | Diabetic & gluten-free | Sugar-free flakes, celiac brands | Domestic | 02122376493diabet-shop.com |
| VegKala PlatformBrand: VegKala | Yaftabad | Vegan health DSD | Plant granola, OAB oats | Domestic | 02191099133vegkala.com |
| Nestle IranBrand: Nestle | Tehran | International brand DSD | Nesfit, Nesquik, Cerelac | Regional supply | 02188623780nestle.ir |
Plain sugary flakes lose share to protein granola, quinoa blends and gluten-free oats; winners integrate clean grain supply, local date/honey sweeteners and parallel chain + wellness e-commerce.
FX swings on imported oats and billion-scale extrusion capex contrast with low-capex granola workshops — a dual-speed competitive landscape.
Iranco connects you with verified players in this chain.