Larijan basin & Haraz corridor, ISIRI 2441/6694, Miwa, Pure Life, Viniditi and 7+ plant directory
B2B guide to Polur bottled water — Alborz Polur (Miwa), Ala Waters, Diamond Polur, Almas Polur, Polur brand, Porsam and Haraz–Tehran distribution.
Polur in Upper Larijan rural district (Amol County, Mazandaran) is a strategic hub for hydrogeology and beverage bottling on the southern Alborz catchment. Elevation above 2,000 m and proximity to the Haraz transit highway link plants directly to Tehran and the northern coastal consumption belt.
Recharge from Damavand’s southern glaciers and rainfall percolates through volcanic and limestone karst, yielding low-sodium aquifers with minimal nitrate. Four clusters — Qaleh Dokhtar, Lasm–Ziar, Absefid–Gogolvareh and Rine industrial park — feed filling lines.
For B2B buyers and Gulf export, separating natural mineral water (ISIRI 2441) from treated packaged drinking water (ISIRI 6694) in contracts and labelling is essential.
| Code | Line | Standard | Tech / pack | Market |
|---|---|---|---|---|
| P-1 | Natural mineral water | ISIRI 2441 | Spring/karst, no mineral alteration | Retail, sports, low-sodium export |
| P-2 | Packaged drinking water | ISIRI 6694 | RO, carbon, ozone, remineralisation | Urban, institutional, 19 L dispensers |
| P-3 | Sparkling mineral | 2441 + 1257 | Food-grade CO₂ or natural gas | Café, restaurant, wellness |
| P-4 | Derived beverages | Ministry licence | Bottled doogh, malt, flavoured water | Portfolio diversification, Gulf export |
Natural mineral without chemical mineral change; drinking water via RO, ozone and remineralisation.
Sheikh Ali Khan, Qaleh Dokhtar, Absefid and Gogolvareh springs via steel and PE pipelines to stainless tanks.
Filtration, partial RO, deep ozone and standardisation for P-2 and contract lines.
Rotary lines up to 36,000 bottles/hour; PET 200–1500 cc and 12/24 shrink packs.
National distributors, beverage wholesalers and roadside bulk for capital and Caspian coast.
| Cluster | Location / role | Key players |
|---|---|---|
| Qaleh Dokhtar & Manzarieh Polur | Haraz Hwy km 60–68 | Ala Waters, Almas Polur, Polur brand |
| Lasm & Ziar village | Arjmand–Lasm road | Alborz Polur (Miwa), 40 km pipeline |
| Absefid & Gogolvareh | Upper Lar Dam basin | Diamond Polur (Viniditi, Dooka) |
| Rine Larijan industrial park | Haraz km 28 | Cheshme Noshan (Porsam), packaging suppliers |
| Unit / brand | Location | Activity | Main products | Status |
|---|---|---|---|---|
| Alborz Polur Production & TradingBrand: Miwa, Miwa Plus01143342871 | Ziar village, end of Lasm road | High-speed rotary lines, 40 km pipeline from Sheikh Ali Khan spring | Natural mineral, sparkling, bottled doogh, malt drinks | Export active |
| Ala Waters IranianBrand: Nestlé Pure Life, Pure Life01143342805 | Km 65 Haraz Hwy, by Polur waterfall | Multi-stage filtration, partial RO, ozone, mineral adjustment | Drinking water 0.5 & 1.5 L, mineral and flavoured lines | Active |
| Diamond Polur Industrial ComplexBrand: Viniditi, Dooka, Vinidit01144204225 | Lar Dam road to Rine corridor | Absefid & Gogolvareh karst capture, mechanised filling | Low-sodium natural mineral 500 & 1500 ml, sparkling | Export active |
| Alborz Mineral Water IndustriesBrand: Almas Polur, Almas Mineral Water | Km 65 Haraz, Manzarieh, by fuel station | Qaleh Pesar spring rights, 10 L/s nominal flow | Still natural mineral 500 & 1500 cc PET | Active |
| Mazandaran Mineral Water IndustriesBrand: Polur Natural Mineral Water02188545488 | Manzarieh Polur, Golzard Alley 1 | Classic rotary filling, Manzarieh springs | Natural mineral 500 & 1500 cc PET | Active |
| Serin Ab PolurBrand: Serin Ab | Larijan section, Polur basin | Production, packing, beverage inputs trade | Mineral & drinking water, flavoured beverages | Active |
| Cheshme Noshan AlborzBrand: Porsam01121239214 | Km 28 Haraz Hwy, Rine industrial park | ISIC 1554 licence, treatment & PET filling | Bottled drinking water, mineral lines | Active |
| Unit / brand | Location | Activity | Main products | Status |
|---|---|---|---|---|
| Zarangar Pakhsh & national beverage distributors | National distribution network | Loading from Alborz Polur & Ala Waters warehouses | Mineral and drinking water pallets to Tehran and provinces | Distribution |
| Che Guevara, Digi-so, Kohdad | Specialist beverage distribution | Institutional and high-tonnage orders | Coordination from Amol & Polur logistics hubs | Distribution |
| Haraz highway roadside wholesale | Route retail & catering | Haraz corridor to Rudehen & Bumehen | Peak-season 0.5 L chilled pallet demand | Distribution |
Polur’s edge is ~65 km to Tehran — versus Kohrang or Sarein, heavy-truck radius and per-cubic-metre freight cost stay minimal. Tier-one distribution runs through Zarangar Pakhsh and national beverage holdings loading from Alborz Polur and Ala Waters warehouses into capital logistics hubs.
Tier two covers Che Guevara, Digi-so and Kohdad for institutional and high-tonnage orders. Tier three is Haraz roadside wholesale linking hundreds of diners and stores across Amol, Rudehen and Bumehen — steady chilled 0.5 L pallet demand in spring and summer.
Leaders such as Alborz Polur and Diamond Polur pursue Oman, Iraq and GCC exports with low-sodium SKUs and custom packing; Absefid–Gogolvareh karst quality commands premium hard-currency positioning.
Iranco specialists connect you with producers and distributors across this chain.